In addition, we integrate the diverse data obtained from the DnA center and clients in order to provide consulting services on consumer behavior analysis, optimized media mix modeling, analysis of social media effects, scientific retailer operation system and more. Through these efforts, we derive practical and applicable solutions that can change consumer behavior.
Our creative teams are brimming with ideas, which are delivered through eye-catching visuals and manifested across all media. Our offerings not only use mass media TV, radio, magazines, newspaper, promotions, events, and videos but new media, too—including internet, mobile platforms, IPTV, and social media.
But in all cases, the channel is not as important as the ability to deliver a novel experience to consumers. We promise the most effective media solution that can cope with client marketing situations and solve problems directly. The greater the purchasing power, the more you can negotiate with individual media.
Cheil Worldwide has overwhelming media purchasing power in all media such as broadcasting, printing, outdoors, and the internet so that clients can carry out campaigns at the desired time and media.
Based on the knowledge of knowing the characteristics and effects of all mediums, from traditional media to new media, Cheil Worldwide realizes synergy between media. It is a new creative that utilizes the characteristics of media to provide the most effective contact between brands and consumers. Cheil Worldwide has developed three next-generation media solutions based on its industry-leading media capabilities.
The marketing mix modeling solution that presents optimized guidelines by analyzing the impact of various marketing activities of the client on sales, the 3-screen optimizer that measures the integration effect of TV and digital and the media dashboard system that allows one to monitor the campaign execution status on web in real time. Through Cheil Communications' specialized media consulting services, we will create new business as best partners.
Cheil Worldwide provides optimal creative and media solutions, incorporating diverse digital media platforms including online, mobile, social media and digital outdoor advertising channels, for field-oriented digital campaigns.
In addition, Media Cube, a digital media purchasing solution in a real-time bidding RTB format, was launched in order to optimize the target and manage various digital media on a single platform in an integrated fashion. Our social media platform maximizes the impact of popular social sites.
Our rich media platform delivers compelling creative content by tapping into the full functional and emotional features of mobile media. Mastery of digital media requires constant adoption of new technology.
Our technology experts use their state- of-the-art knowledge to resolve client issues effectively across ATL, BTL, interactive media, and more. With consumer data amassed through our experience in both the Korean and global markets, we present a range of brand-appropriate experiential marketing solutions. This includes event, exhibition, sports, and retail marketing. This information allows us to formulate strategies both on- and offline to present integrated retail marketing solutions that help design and build retail shops.
Sharing Values by Cheil WorldWide, which designs the better world, is systematically planned through specialized frameworks. This enables harmonious and balanced CSR Corporate Social Responsibility activities by utilization of matrix structure. Cheil Worldwide plans to build an eco-friendly work environment by creating a culture prioritizing and considering the environment among employees, eventually leading to making the environment issue a key element in corporate management strategies.
To raise environmental awareness among employees, we are started with changing the work environment. We implemented in-house green campaigns such as the operation of the automatic turn-off system in the head office building, electronic payment, and use of scratch paper.
We also collected and implemented eco-friendly ideas through i-pub, an in-house idea portal, gradually increasing the number of related ideas every year. Though greenhouse gas emissions are lower than in manufacturing due to the nature of advertising business, we are aggressively implementing measures to respond to climate change.
We have completed the inventory construction for the collection of GHG emission data and voluntarily participated in the Carbon Disclosure Project CDP DP to disclose details of Cheil Worldwide's climate change response activities to stakeholders.
In recognition of these activities, we received the special award for Improvement in public score in In order to maximize the synergy of environmental management activities, Cheil Worldwide conducts eco-activities related to the characteristics of the business. Not only We are making campaigns to solve various environmental problems such as climate change and destruction of ecological environment but also We are continuously expanding the number of environmental campaign proposals.
As a global marketing solution company, Cheil Worldwide will establish an environmental management policy as described below, and build an environmentally friendly culture that prioritizes and acts for the environment.
All employees of Cheil Worldwide will comply with global standards related to the environment and minimize waste of resources. Cheil Worldwide plans to proactively offer environment related campaign ideas to customers and lead the way in improving the environmental awareness in society. Propagate the eco-management policy pursued by Cheil Worldwide to all employees and major business partners.
Cheil Worldwide plans to regularly report its eco-management policies and tasks to the sustainability management committee and manage its performance. As the global business area expands, we are hiring people without distinction as to their nationality, academic background, race, gender and age. We share your personal information with a variety of third party service providers to assist us with client insight analytics.
These providers include for example Google Analytics. Other providers are described in our Cookie Policy. Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws.
However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.
Where your personal information is not in an anonymous form, it is in our legitimate interests to use your personal information in such a way to ensure that we provide the very best products and services to you and our other clients. We share your personal information with a variety of third party email marketing providers who assist us in delivering our email marketing campaigns to you. Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws.
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes. We will only send you marketing communications via email where you have consented to receive such marketing communications, or where we have a lawful right to do so. Our Site uses certain cookies, pixels, beacons, log files and other technologies of which you should be aware. Please see our Cookie Policy to find out more about the cookies we use and how to manage and delete cookies.
As mentioned above, we may appoint sub-contractor data processors as required to deliver the Services, such as, without limitation, Adobe Analytics and Google Analytics, who will process personal information on our behalf and at our direction. We conduct an appropriate level of due diligence and put in place necessary contractual documentation in relation to any sub-contractor to ensure that they process personal information appropriately and according to our legal and regulatory obligations.
Further, we may appoint external data controllers in common where necessary to deliver the Services for example, but without limitation other Cheil entities. When doing so we will comply with our legal and regulatory obligations in relation to the personal information including but without limitation where necessary putting appropriate safeguards in place to ensure any personal information is processed according to our legal and regulatory obligations.
When doing so we will comply with our legal and regulatory obligations in relation to the personal information including but without limitation having a lawful basis for transferring personal information and putting appropriate safeguards in place to ensure an adequate level of protection for the personal information. Regarding visitors to the Site, Cheil will retain relevant personal information for at least three years from the date of our last interaction with you and in compliance with our obligations under the EU General Data Protection Regulation or similar legislation around the world or for longer as we are required to do so according to our regulatory obligations or professional indemnity obligations.
Regarding personal information we have processed as part of providing the Services to any client, we will retain relevant personal information for at least six years from the date of our last interaction with that client and in compliance with our obligations under the EU General Data Protection Regulation or similar legislation around the world or for longer as we are required to do so according to our regulatory obligations or professional indemnity obligations.
We may then destroy such files without further notice or liability. If you request your files and documents we may charge you for the costs of copying a duplicate. If personal information is only useful for a short period e. We are committed to keeping the personal information provided to us secure and we will take reasonable precautions to protect personal information from loss, misuse or alteration. We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:.
All of our members, employees, workers and data processors i. If you require additional copies, we may need to charge a reasonable fee. You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent where applicable. If we rely on your consent or explicit consent as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.
The Site contains links to other sites whose information practices may be different than ours. Visitors should consult the other sites' privacy notices as Cheil has no control over information that is submitted to, or collected by, these third parties.
To ensure that you are always aware of how we use your personal information we will update this Privacy Notice from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes.
However, we encourage you to review this Privacy Notice periodically to be informed of how we use your personal information. Like most businesses, we hold and process a wide range of information, some of which relates to individuals who are applying to work for us.
This notice explains the type of information we process, why we are processing it and how that processing may affect you. The notice focuses on individuals who are applying to work for us and the data we process as part of that process. We have a separate Workplace Privacy Notice that applies to our current and former employees.
This notice is set out in this document the Core Notice and the Supplementary Information in the Annex 1 to this document. We process data for the purposes of our business including recruitment, management, administrative, employment and legal purposes.
The Supplementary Information provides more specific information on these purposes, on the type of data that may be processed and on the grounds on which we process data. See Legal grounds for processing personal data and Further information on the data we process and our purposes. Some of the personal data that we process about you comes from you.
For example, you tell us your contact details and work history. If you are joining us, you may provide your banking details. Other personal data may come from third parties such as recruiters acting on your behalf or from your references.
Your personal data will be seen internally by managers, HR and, in some circumstances if you join us colleagues. We will where necessary and as set out in this privacy notice also pass your data outside the organisation, for example to people you are dealing with and background checking agencies. Further information on this is provided in the Supplementary Information. See Where the data comes from and Who gets to see your data? We do not keep your personal data for any specific period but will not keep it for longer than is necessary for our purposes.
In general, if you become employed by us we will keep your personal data for the duration of your employment and for a period afterwards. If you are unsuccessful in gaining employment with us, we will likely keep your personal data for a short period after informing you that you were unsuccessful.
We will where necessary and as set out in this privacy notice transfer your personal data outside the EEA to members of our group and processors in other jurisdictions in which we are established. Further information on these transfers and the measures taken to safeguard your data are set out in the Supplementary Information under Transfers of personal data outside the EEA — more information. You have a right to make a subject access request to receive information about the data that we process about you.
Further information on this and on other rights is in the Supplementary Information under Access to your personal data and other rights. We also explain how to make a complaint about our processing of your data. In processing your personal data, we act as a data controller. Our contact details are set out in Annex 2. This notice does not form part of any contract of employment you might enter into and does not create contractual rights or obligations.
It may be amended by us at any time. Nothing in this notice is intended to create an employment relationship between Cheil and any non- employee. It includes not only facts about you, but also intentions and opinions about you. It covers data derived from equipment such as access passes within a building, data on use of vehicles and sound and image data such as CCTV or photographs.
For example, it includes collecting it, holding it, disclosing it and deleting it. References in this notice to employment, work and similar expressions include any arrangement we may have under which an individual provides us with work or services, or applies for such work or services. Under data protection law, there are various grounds on which we can rely when processing your personal data. In some contexts more than one ground applies. We have summarised these grounds as Contract, Legal obligation, Legitimate Interests and Consent and outline what those terms mean in the following table.
If we process sensitive personal data about you for example but without limitation , storing your health records to assist us in ensuring that we provide you with reasonable adjustments , as well as ensuring that one of the grounds for processing mentioned above applies, we will make sure that one or more of the grounds for processing sensitive personal data applies.
In outline, these include:. The Core Notice outlines the purposes for which we process your personal data. More specific information on these, examples of the data and the grounds on which we process data are in the table below. The examples in the table cannot, of course, be exhaustive.
For example, although the table does not mention data relating to criminal offences, if we were to find out that someone applying to work for us was suspected of committing a criminal offence, we might process that information if relevant for our purposes. If necessary we will also require criminal background checks for certain roles — for example those working in financial roles or with minors.
Standard data related to your identity e. Information concerning your application and our assessment of it, your references, any checks we may make to verify information provided or background checks and any information connected with your right to work.
If necessary, we will also process information concerning your health, any disability and in connection with any adjustments to working arrangements. Evaluating your experience and qualifications against the requirements of the position you are applying for. Communicating with you in respect of any offer of employment we choose to make and providing you with information about our onboarding process. Information on any offer made to you and your proposed contract and other employment data that may be required by a party to a transaction such as a prospective purchaser, seller or outsourcer.
Information on your nationality, racial and ethnic origin, gender, sexual orientation, religion, disability and age as part of diversity monitoring initiatives. Such data will aggregated and used for equality of opportunity monitoring purposes. Any information relevant or potentially relevant to a dispute or legal proceeding affecting us. Please note that if you accept an offer from us the business will process further information as part of the employment relationship.
We will provide you with our full Workplace Privacy Notice as part of the on-boarding process. When you apply to work for us the initial data about you that we process is likely to come from you: for example, contact details, bank details and information on your immigration status and whether you can lawfully work.
Where necessary and in accordance with this privacy notice, we will require references and information to carry out background checks. If you have concerns about this in a particular context, you should speak to your recruiter or our HR department.
Please note we may also receive data from third party recruiters, agents and similar organisations as a part of the recruitment process. Where necessary and as set out this privacy notice, your personal data will be disclosed to relevant managers, HR and administrators for the purposes of your application as mentioned in this document. We will also disclose this to other members of our group where necessary for decision making regarding your application — this will depend on the type of role you are applying for.
We will only disclose your personal data outside the group if disclosure is consistent with a ground for processing on which we rely and doing so is lawful and fair to you. We will disclose your data if it is necessary for our legitimate interests as an organisation or the interests of a third party but we will not do this if these interests are over-ridden by your interests and rights in particular to privacy.
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